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The weakening of the indicators may be due, in particular, to Apple’s measure to limit tracking between applications on iOS devices.Īccording to the report, Meta’s vice president of monetization, John Hegemann, said the company has no plans to charge users to remove ads. The reason for the plans may lie in the fact that recently, and not only at the Meta, advertising revenue has plummeted. Among other things, the department will look into the possibility of asking users to pay for new features in the future.

The new department will be called “New Monetization Experience” and will be led by Pratiti Raychoudhury, who was previously in charge of the research department. As cited by industry magazine The Verge in an internal message sent by employees, Meta is currently establishing its own department to handle and develop “possible payment features” for the three platforms. Meta appears to be preparing to monetize the popular social networks Facebook and Instagram, as well as WhatsApp messenger.

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